Midland School, a private boarding college prep school, in Los Olivos, CA - called on AR&C to design a new, softer, more organic-looking viewbook to recruit new students.

The creative director and Midland's admissions director, came up with the "Quilt" theme to convey a feeling of early Americana, community and self-sufficiency - all part of the mission of the school.

 

brochures